Media Strategist, Pet
Business Unit Overview:
Headquartered in Lakeville, Minn.
, Post Consumer Brands, a business unit of Post Holdings, Inc.
, is dedicated to providing people and their pets with delicious food choices for every taste and budgetThe companys portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles n Bits and 9Lives dog and cat foodAs a company committed to high standards of quality and to our values, we are driven by one idea:
To make lives better by making delicious food accessible for allFor more information about our brands, visit www.
postconsumerbrands.
com and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers loveWere always searching the center store for the next exciting product to add to our portfolio, and right now, were growing and need passionate, driven individuals with diverse perspectives to help us reach greater heightsThats where you come inJoin a team where your voice is not only heard but valuedMake a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minnis about 20 miles south of Minneapolis and StPaul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offerJoin more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
The Media Strategist is a results-oriented and experienced media planner who is responsible for all above the line media for Post Consumer Brands as well as the management of full funnel media plans by managing agency partners, collaborating closely with Brand, and managing partnerships for the Post Consumer Brands Pet portfolio.
This person will utilize their past experience in media optimization to plan strategic full-year media plans in linear TV, OTT, CTV, print, OOH and digital against core consumer targetsThis strategist will collaborate with our Brands Team, Performance Marketing Team, In-House Design Team, Insights & Strategy Team, and agency partners to create media plans that deliver against individual brand growth goals.
Successful candidates will have deep knowledge of media mix programs and an understanding for how to optimize awareness-driving channels.
Job Activities & DutiesManage full funnel media plans for Pet Portfolio in collaboration with channel leads including social, PR, partnerships, retail media, search and shopper.
Alongside media agency, manage the development and delivery of media strategies and execution of multiple channels including but not limited to digital, linear TV, OTT, CTV, print, and OOHSupport strategic planning and buying across paid media channels by identifying national and market-level media mix, market/audience/competitor insightsServe as project manager for partnership activations across key brands ensuring brand managers, channel leads, design and media are alignedCompile, analyze and evaluate media performance on a regular basis at the channel and audience level; identifying actionable opportunities to test, learn, optimize and scale to drive continuous growth and improvement across multiple KPIs through the funnel from Brand Awareness to ConsiderationCommunicate channel and audience insights to internal teams ensuring media is continuously refined and optimizedPartner with channel leads and external agencies to ensure the proper tracking methods and reporting dashboards are in place to measure performance of media channels and their impact on key metrics throughout the funnel
Qualifications:
3
years media planning experience either for a brand or at an agency3
years experience in measuring traditional (TV, Radio, OOH, Print, Referral), digital, and emerging (OTT/CTV) media channelsExperience with media measurement programs like Keen, comScore and/or NielsonProven experience leveraging data and consumer insights to better inform all aspects of campaign planning and recommendations to drive brand awareness and key performance metricsExperience collaborating with a digital media strategy/buying team or agency to ensure an omnichannel view of full-funnel media effortsHolistic view of the marketing funnel, understand the role of each channel and how each channel can be leveraged to reach goalsExperience and confidence in presenting media plans to peers and leaders Recommended Skills Customer Insight Dashboard Digital Media Media Planning Metrics Performance Management Apply to this job.
Think you're the perfect candidate? Apply on company site $('.
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on('click', function (event) window.
ExternalApply = window.
open('/interstitial?jobdid=j3t4qs73tqj8hr251vp', 'ExternalApply-j3t4qs73tqj8hr251vp'); ); Estimated Salary: $20 to $28 per hour based on qualifications.
Headquartered in Lakeville, Minn.
, Post Consumer Brands, a business unit of Post Holdings, Inc.
, is dedicated to providing people and their pets with delicious food choices for every taste and budgetThe companys portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles n Bits and 9Lives dog and cat foodAs a company committed to high standards of quality and to our values, we are driven by one idea:
To make lives better by making delicious food accessible for allFor more information about our brands, visit www.
postconsumerbrands.
com and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers loveWere always searching the center store for the next exciting product to add to our portfolio, and right now, were growing and need passionate, driven individuals with diverse perspectives to help us reach greater heightsThats where you come inJoin a team where your voice is not only heard but valuedMake a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minnis about 20 miles south of Minneapolis and StPaul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offerJoin more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
The Media Strategist is a results-oriented and experienced media planner who is responsible for all above the line media for Post Consumer Brands as well as the management of full funnel media plans by managing agency partners, collaborating closely with Brand, and managing partnerships for the Post Consumer Brands Pet portfolio.
This person will utilize their past experience in media optimization to plan strategic full-year media plans in linear TV, OTT, CTV, print, OOH and digital against core consumer targetsThis strategist will collaborate with our Brands Team, Performance Marketing Team, In-House Design Team, Insights & Strategy Team, and agency partners to create media plans that deliver against individual brand growth goals.
Successful candidates will have deep knowledge of media mix programs and an understanding for how to optimize awareness-driving channels.
Job Activities & DutiesManage full funnel media plans for Pet Portfolio in collaboration with channel leads including social, PR, partnerships, retail media, search and shopper.
Alongside media agency, manage the development and delivery of media strategies and execution of multiple channels including but not limited to digital, linear TV, OTT, CTV, print, and OOHSupport strategic planning and buying across paid media channels by identifying national and market-level media mix, market/audience/competitor insightsServe as project manager for partnership activations across key brands ensuring brand managers, channel leads, design and media are alignedCompile, analyze and evaluate media performance on a regular basis at the channel and audience level; identifying actionable opportunities to test, learn, optimize and scale to drive continuous growth and improvement across multiple KPIs through the funnel from Brand Awareness to ConsiderationCommunicate channel and audience insights to internal teams ensuring media is continuously refined and optimizedPartner with channel leads and external agencies to ensure the proper tracking methods and reporting dashboards are in place to measure performance of media channels and their impact on key metrics throughout the funnel
Qualifications:
3
years media planning experience either for a brand or at an agency3
years experience in measuring traditional (TV, Radio, OOH, Print, Referral), digital, and emerging (OTT/CTV) media channelsExperience with media measurement programs like Keen, comScore and/or NielsonProven experience leveraging data and consumer insights to better inform all aspects of campaign planning and recommendations to drive brand awareness and key performance metricsExperience collaborating with a digital media strategy/buying team or agency to ensure an omnichannel view of full-funnel media effortsHolistic view of the marketing funnel, understand the role of each channel and how each channel can be leveraged to reach goalsExperience and confidence in presenting media plans to peers and leaders Recommended Skills Customer Insight Dashboard Digital Media Media Planning Metrics Performance Management Apply to this job.
Think you're the perfect candidate? Apply on company site $('.
external-apply-email-saved').
on('click', function (event) window.
ExternalApply = window.
open('/interstitial?jobdid=j3t4qs73tqj8hr251vp', 'ExternalApply-j3t4qs73tqj8hr251vp'); ); Estimated Salary: $20 to $28 per hour based on qualifications.
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